Direct Mail
One of the most effective ways to reach people is still through their physical mailbox. This holds true across all generations, but especially for the lucrative baby boomer audience. Direct Mail remains the most cost-effective method for reaching a targeted group of customers.
With Direct Mail, dealers can carry out highly-targeted marketing campaigns in conjunction with a broader media approach. And with customers spending more time behind screens, a piece of physical mail can stand out over a digital advertisement.
Strong Direct offers in-house printing along with equity mining and campaign design services for Direct Mail. Dealers can take advantage of variable image and text printing, creating a customized offer for each prospect. We offer owner body customer retention as well as conquest targetability.
Our printers use thick, high-quality paper and envelopes to ensure your message stands out. First-class postage guarantees speedy, reliable delivery. Our CASS-certified team manages your list, keeping it up to date with the National Change of Address database. We use returned mail updates and other cleansing methods to ensure high rates of deliverability.
Strong Direct is your experienced partner in Direct Mail. With more than 6 million pieces of mail delivered annually, we are here to help dealers create an immediate traffic-generating response.
Service Drive
Sales opportunities are waiting in your service lane
Customers who are already in your service department are a dealership’s lowest hanging fruit. To connect with these customers and increase the chance of a sale, Strong Direct offers the Service Drive product.
With our Service Drive product, we identify customers who are in a position to purchase or lease a new or pre-owned vehicle, taking away all of the guesswork. We provide all of the information that you need to have an informed conversation. This includes sales training, scripts, and best practices based on successes from other dealerships.
Some of the dealerships we’ve helped with this service have added 30+ incremental vehicles per month to their sold list. Take advantage of the opportunity waiting in your service department by launching a Service Drive with Strong Direct.
Parts and Service Mail
Service mailers provide a boost to fixed ops
Your fixed operations unit is key to running a profitable dealership. Give it an extra boost of traffic with Strong Direct’s Parts and Service Mail.
Parts and Service Mail works like our standard Direct Mail service, but this one is geared specifically toward promoting service offers to customers. You gain the benefit of staying top-of-mind for customers with dealership-branded mail pieces, while customers benefit from offers and specials.
Our Parts and Service Mail is trackable by repair order. This means that we can guarantee matches on customers who receive your mail piece and then visit the dealership for service. We can even quantify this by the average amount of money each customer spends at the dealership during your campaign.
Focusing on fixed operations is an excellent way to increase overall revenue at your dealership. Strong Direct’s Parts and Service Mail is here to make sure you drive the right traffic to your service lane.
Email Campaigns
Stay top-of-mind between mail pieces
Strong Direct sends mass email deployments to hundreds of thousands of potential customers. This allows for one-to-one communication with these prospects – many of whom are your competitors’ customers.
Each offer within the email links to your website, generating an incredible amount of website traffic in a short period of time. Email campaigns drive traffic by mass-market saturation with measurable website traffic increases.
Email provides a low-cost means of targeting specific customers. Together with direct mail, it allows you to stay top-of-mind for a large number of buyers.
With Strong Direct’s email campaigns, dealers receive four biweekly broadcasts over a two-month period. Many of these campaigns come with guaranteed sales goals, verified by match reports. The campaigns also include proof of delivery and a Google Analytics traffic report. Dealers can see the number of emails sent, delivered, opened, and clicks. The data gathered by these campaigns provide additional follow-up leads for your automotive sales team.
Strong Direct sent over 168 million emails last year on behalf of clients. Add email marketing to your dealership’s strategy to see the benefit of this low-cost solution.